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加強文化建設,提升涂料品牌競爭力
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作者:admin 更新時間:2017-06-21 16:24 點擊量:1013

  有效的企業文化建設是企業管理的******要務,是企業建立強大品牌的基石,如果連企業文化都建設不好,再強勢的品牌推廣,就如同在沙丘上建造高樓大廈,隨時都有可能崩坍。涂料品牌文化營銷,要開啟“走心”模式,只有這樣,品牌才有可能獲得消費者的情感利益認同,讓消費者的情感價值的得到滿足。

  正如孟子說,天時不如地利,地利不如人和。一種清晰的企業文化,可以聚集一個志同道合的團隊,一個志同道合的團隊,它的凝聚力、執行力、工作效率、創新能力都是*********的。因此,涂料企業專注于企業文化建設,正是為自己打造******的市場競爭武器。

  涂料企業以品牌文化豐富產品內涵

  涂料企業增強產品文化內涵不僅能提高涂料品牌的溢價能力和市場競爭力,還能提升消費者對品牌的忠誠度。在品牌消費時代,消費者的消費觀念發生改變,為富有文化內涵的品牌支付更高價格成為可能。品牌文化在增加了品牌溢價能力的同時,也避免了價格戰,提升了整個行業的競爭水平。

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